Welcome! Get to Know the Women Behind the Movement

 Becca Heissel is a business strategist, financial clarity mentor, and certified Jack Canfield  Success Principles Trainer who helps authors and speakers turn their words into wealth.  With a background in bookkeeping, marketing, and mindset coaching, Becca created the  MAP Framework (Mindset + Action/Accountability + Profit) to guide entrepreneurs from  Vison to Impact. She’s known for turning overwhelm into organized plans, procrastination  into inspired action, and good ideas into lasting income.  As the founder of Business Owners Advocate, Becca is on a mission to flip the statistic that  86% of business owners make under $100,000 a year and to mandate financial literacy  education in all 50 states. She helps her clients conquer time freedom, master their  message, and grow businesses that work—for their life, their mission, and their bottom  line.  Becca’s blue butterfly logo symbolizes the transformation she brings to every business she  touches. Becca is a Keynote speaker, 4x best-selling author featured in 280 National and International media outlets, Including: NBC, CBS, ABC, FOX, Yahoo, the CW. She is your advocate  and accountability partner.  As a special needs mompreneur, she built a business that allows her to be the mom she  needs to be—without sacrificing her life’s mission to serve others. Her story is proof that  you can build a business that gives you time freedom, serves your clients, supports your  family, and makes the world a better place. Becca is the go-to advocate and accountability  partner for entrepreneurs ready to grow a business that works—for their life, their mission,  and their bottom line. 

 Caroline Passmore is a Profit Strategist, accountant, and the founder of CRP Specialists Inc.,  where financial chaos meets its match. She helps nonprofits and the skilled construction  tradespeople who use field service applications such as ServiceTitan, Housecall Pro, etc,  business owners build sustainable profitability using powerful systems, financial literacy,  and a whole lot of heart.  Known for her sharp eye and even sharper wit, Caroline is fiercely dedicated to helping  clients "know their numbers" and take inspired action. Her work transforms businesses  from surviving to thriving, empowering founders to make confident decisions and finally  pay themselves what they’re worth.  Her signature butterfly logo isn’t just pretty branding—it symbolizes the transformation her  clients go through: from overwhelmed and underpaid to profitable, focused, and flying  high.  When she's not untangling balance sheets or building strategic workflows, Caroline is  probably training her team of powerhouse women to take over the bookkeeping world.  With a fierce love for her family, her clients, and the big dreams behind every small  business, Caroline brings empathy and strategy to everything she touches. 

 Mattie Murrey Tegels is a globally recognized ghostwriter and copywriter whose work has  caught the attention of an Oscar-qualified director and an Emmy-nominated journalist for  its powerful storytelling and emotional resonance. A former assistant professor in a  graduate program and a speech-language pathologist who worked in medical settings  around the world, Mattie now channels her expertise in human connection into crafting  award-worthy books and content that inspire, influence, and leave a lasting impact.  As the founder of My Own Ghostwriter, Mattie is building an award-winning team of writers  specializing in non-fiction, fiction, and high-impact copywriting. She and her team provide  trusted, concierge-level connections for authors—pairing exceptional writing with the right  publishing, media, and speaking opportunities. Her writing services include full  ghostwriting, guided authorship, a DIY book-writing course, book coaching, editing,  copywriting, and speechwriting for thought leaders, entrepreneurs, and change-makers  who want their message heard on the biggest stages and in the quiet of meeting rooms  where real decisions are made.  Mattie’s authors have earned national awards, keynote speaking engagements, and  placement in the Library of Congress. Her own work has been showcased at VIP publishing  events in New York City, and her copywriting has been featured in Forbes, Inc., and other  major outlets. She’s been featured in a forthcoming Amazon documentary about dementia  and is known for her thought leadership on writing, storytelling, and building authority  through books.  A single mother of five after her husband’s death, Mattie built her career on courage,  resilience, and an unwavering belief in the power of storytelling—not just as entertainment,  but as one of the most profound tools for learning, connection, and change. An avid  motorcyclist and in-demand keynote speaker, she delivers standing-ovation talks that  inspire authors, entrepreneurs, and change-makers to share their stories with courage and  authenticity.